Sennheiser closes its stores
Wedemark, 12 November 2020 - Sennheiser will gradually close its stores in Berlin, Sydney, San Francisco, Mexico City, Seoul and Singapore over the coming months.
After carefully weighing up the costs and benefits in light of the current business situation, Sennheiser has decided to close its seven owned stores worldwide. "We opened the stores at selected locations in order to enable our customers to experience the world of the Sennheiser brand, in addition to selling products. Accordingly, we have used the stores for events, training sessions and customer events," said Andrew Cooper, Director Global Sales at Sennheiser. "Regrettably, using the stores in this way to represent the brand has been extremely limited for several months due to the Covid-19 pandemic and will continue to be difficult to depend on in the future."
"In addition, this step is also a response to changing consumer behavior; product sales are shifting more and more to online channels – this applies both to the sales platforms of our retail partners and to the Sennheiser web shop," added Andrew Cooper. Against this background, the stores are also losing their importance as a sales channel for the audio specialist. "Ultimately, it's all about investing and being present where our customers are."