smart Initiates Strategic Partnership with Sennheiser Elevating the Future of Premium In-Car Audio Experiences

smart initiates an exciting new strategic partnership with Sennheiser, the renowned German professional audio solutions company, set to elevate the future of in-car audio experiences.

The partnership will enhance smart vehicles across all global markets, including China and Europe, ensuring an immersive audio-visual experience guaranteed to give drivers and passengers goosebumps.

Central to the all-new #5 audio experience is the Sennheiser Signature Sound System, featuring Sennheiser’s superior patented audio algorithms, Concerto with AMBEO technology and Contrabass.

The sound system of #5 encompasses 20 speakers and 1 portable speaker, featuring a peak output exceeding 2000 Watt and supporting Dolby Atmos

The upcoming all-new smart #5 will celebrate its world premiere on August 28 in Australia.

Wedemark 23. August 2023 - smart, the premium intelligent all-electric auto brand, initiates a strategic partnership with Sennheiser, the renowned German professional audio solutions company. Both partners will combine their expertise to enhance the future of in-car audio entertainment, blending smart's commitment to offering cutting-edge technology with Sennheiser's experience inproviding the best audio innovations. The highly anticipated all-new smart #5, which is set to celebrate its world premiere on Aug. 28 in Australia, will be equipped with the sound systems produced under the new collaboration, setting new benchmarks for premium in-car audio experiences.

Setting New Benchmarks in Automotive Audio Excellence

As two forward-looking global brands with a common European heritage, smart and Sennheiser are joining forces based on the shared philosophy of delivering not just the best in new technology, but user experiences that are emotional, inspiring, and highly memorable. Sennheiser is the trusted choice of top artists, audio engineers, and music lovers worldwide, with an 80-year legacy and commitment to sound that ‘creates goosebumps on your skin’.

Ms. Mandy Zhang, Global CMO of smart Automobile, said: “smart is born to inspire people to explore the opportunities of the world by making their journey utterly enjoyable and comfortable experiences. Our collaboration with Sennheiser represents the beginning of a new era in smart’s in-car entertainment offerings and the start of another journey with a truly outstanding global partner. We are more than confident in delivering an unparalleled experience in sound.”

Trusted Expertise Meets Cutting-Edge Technology

The audio experts at Sennheiser Mobility are bringing a premium immersive experience to the all-new smart #5. Central to the audio experience is the Sennheiser Signature Sound System (with 20 speakers and a portable speaker), featuring Sennheiser’s superior patented audio algorithms, Concerto with AMBEO technology and Contrabass. The Sennheiser signature sound philosophy is to preserve the intent of the artist and present it with authenticity, so it is ensured that music in the car will sound like the moment it was recorded, bringing the listener closer to its favourite artist. As the highlight of the setup, a raising speaker with ambient light which synchronize with the rhythm of the music, creating a stunning audio-visual experience. With a peak output exceeding 2000 Watt, the system also supports Dolby Atmos, promising an immersive audio experience to leave drivers and passengers tingling and enabling real life sound to be experienced at a whole new scale.

Dr. Andreas Sennheiser, Co-CEO of Sennheiser, said: "We are delighted to continue bringing our remarkable Sennheiser sound to the automotive space through our partnership with smart. At Sennheiser we deliver products and experiences that create goosebumps on the skin. In this partnership we are poised to do exactly that, offering a truly immersive listening experience that puts the driver and passengers at the centre of their favourite music."

The partnership will enhance vehicles across all global markets, including China and Europe.

As a multi-purpose SUV in the mid-size segment, the all-new smart #5 is scheduled to celebrate its world premiere on August 28 in Australia. In the meantime, the #1 and #3 will be officially launched in the Australian market.

About smart Automobile

Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. smart Automobile was officially established in 2019 with a forward-looking "China-Europe, dual home" global development strategy, and is committed to becoming a world-leading, new-premium, intelligent and all-electric auto brand.

smart has completed a comprehensive renewal of its brand, product, and business model and has entered a new era of full-speed operations, accelerating the establishment of a global product development, sales and service management system. Engineering, research, and development for the new generation all-electric vehicle portfolio is led by the smart R&D team, with the Mercedes-Benz Global design team overseeing vehicle design. smart has now launched two all-electric SUV models, the smart #1 and smart #3, with deliveries underway across multiple markets in China and Europe and continued expansion into high-potential markets in Southeast Asia and the Middle East. In 2024, the all-new smart Concept #5 was officially unveiled, opening up the mid-sized all-electric SUV segment. From 2022 to 2025, smart will bring an all-new model to customers each year, further enriching the new generation all-electric product portfolio.