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1 av 3 føler på en grad av skam når de bruker ulike hjelpeapparater for hørsel

Image Hearing Survey Press release.jpg

En undersøkelse fra Sennheiser: sammenlignet med briller oppleves et betydelig sosialt stigma rundt bruk av hjelpeapparater for hørsel.

Oslo, 2. mars 2023 – En fersk studie bestilt av Sennheiser viser at 1 av 3 mellom 45 og 70 år føler, eller ville følt, en viss grad av skam knyttet til bruk av ulike hjelpeapparater for hørsel. Dette står i sterk kontrast til brillebrukere, hvor kun 1 av 10 føler på det samme. Undersøkelsen ble gjennomført i USA, Storbritannia, Tyskland, Frankrike og Australia, og hadde ca. 500 respondenter fra hvert land.

For mer informasjon om den nye undersøkelsen, les videre nedenfor:

On March 3, the World Health Organization (WHO) will mark World Hearing Day and highlight the importance of integrating ear and hearing care. Ear and hearing problems are remarkably common with approximately 1 in 5 people living with some form of hearing loss worldwide. * The World Health Organization warns that by 2030, nearly 630 million people worldwide will have a hearing disability. By 2050, that could jump to 900 million. Currently, 15% of American adults aged 18 and older report some trouble with their hearing. ** Untreated hearing loss in midlife remains the largest modifiable risk factor for dementia.

According to the Hearing Loss Association of America, people with hearing loss wait an average of seven years before seeking help. *** This may also help give context to some additional revelations in the Sennheiser-commissioned study which found that 36% of 45- to 70-year-olds struggle to hear conversations in loud environments, like in a restaurant. Moreover, 39% of this age group have pretended to have heard someone in a conversation but couldn’t hear them properly due to background noise – so they just acted as if they heard the person.

This is a remarkably common issue for 45- to 70-year-olds and new technologies and products are now coming to market to address this. The Sennheiser Conversation Clear Plus, launched in January 2023, is one such product. The true wireless earbuds enhance the voice of the person a user looks at while reducing background volumes from other people and things, making conversations much easier to follow in noisy environments.

“We conducted this survey to draw attention to the social stigma of wearing assisted hearing devices in public or with friends,” says Sonova Consumer Hearing GVP Martin Grieder. “We also want to highlight just how common certain hearing challenges are and hope that these results can help to start conversations and bring more awareness to make this stigma a thing of the past.”

Untreated hearing loss in midlife remains the largest modifiable risk factor for dementia. The use of hearing aids for hearing loss and reduce hearing loss by protecting ears from high noise levels.

 

* World Health Organization

** National Institute on Deafness and other Communication disorders

*** Hearing Loss Association of America

 

www.sennheiser-hearing.com



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Paul Hughes

Head of PR and Influencers - Sennheiser Headphones & Soundbars, Sonova Consumer Hearing GmbH

Om Sennheiser-merkevaren

Vi lever og ånder for lyd. Vi drives av lidenskapen for å utgjøre en forskjell innen lydløsninger. Sennheiser-merkevaren har bygget fremtiden for lyd og gitt våre kunder fantastiske lydopplevelser i 75 år. Profesjonelle løsninger som mikrofoner, konferansesystemer, strømmeteknologi og overvåkningssystemer er del av virksomheten til Sennheiser electronic SE & Co. KG. Vi leverer også forbrukerelektronikk som hodetelefoner, lydplanker og taleforsterkede enheter. Dette drives av Sonova Holding AG under lisens fra Sennheiser.

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