Sennheiser skapar ljudmagi för CUPRA Tavascan, varumärkets första helt elektriska SUV-coupé

27 april 2023

Ljudspecialisten samarbetar med CUPRA och hjälper till att leverera en känslomässig körupplevelse för utmanarens första hjälte i en ny era.

Stockholm, 21 april, 2023 - Sennheiser har inlett ett samarbete med CUPRA, den okonventionella utmanaren i bilbranschen. Syftet med samarbetet är att leverera en enastående uppslukande ljudupplevelse till CUPRAs första helt elektriska SUV-coupé, CUPRA Tavascan. Samarbetet mellan Sennheiser och CUPRA är en perfekt matchning, där båda varumärkena delar passionen för att erbjuda tekniska lösningar som är unika i sitt utförande och sofistikerade i sin design. Och detta är bara början: det här samarbetet har siktet inställt på att omdefiniera ljudupplevelsen i bilen och tänja på gränserna för vad som är möjligt i bilindustrin.

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The partnership between Sennheiser and CUPRA is a perfect match, with both brands sharing a passion for offering technical solutions that are unique in their execution and sophisticated in their design

Digitalisation takes centre stage in the CUPRA Tavascan, an all-electric SUV coupe that seamlessly integrates advanced technology for a truly immersive driving experience. It boasts a state-of-the-art 15-inch infotainment system that is the largest ever seen in a CUPRA model. This highly customisable system is complemented by a newly designed and developed Human Machine Interface (HMI), allowing for seamless interaction with the car's various functions. In particular, the CUPRA Tavascan is equipped with a high-fidelity 12-speaker audio system, with Sennheiser bringing its expertise and experience into the automotive space with AMBEO Concerto, the company’s latest software innovation for immersive audio.

"Both brands share a deep passion for music as an integral part of their brand identity. Through this partnership, we aim to unlock the full potential of audio in-car entertainment," says Veronique Larcher, Director of Sennheiser Mobility. "Our approach is disruptive, rebellious, and unconventional, which is reflected in the unique sound experience we've created for the CUPRA Tavascan."

Sennheiser's AMBEO Concerto software distills the fundamental components of any piece of music, including different instruments and room information, and redistributes them throughout the car

Renowned as a global leader and trailblazer in immersive audio, with a range of category-defining products in both professional and consumer audio, Sennheiser has taken a unique approach to sound quality with the Tavascan, one that goes beyond simply adding more loudspeakers. Instead, the exceptional immersive sound experience is achieved through sophisticated proprietary software, meticulously tuned by Sennheiser’s expert sound engineers.

To achieve this level of audio quality, Sennheiser's AMBEO Concerto software distills the fundamental components of any piece of music, including different instruments and room information, and redistributes them throughout the car. This results in a sound experience that is unlike anything ever heard in a CUPRA before.

Sennheiser has taken a unique approach to sound quality with the CUPRA Tavascan, one that goes beyond simply adding more loudspeakers

The customisation options are equally impressive. The Tavascan's head unit allows users to customise the level of immersion and fine-tune the sound to their individual preferences.

“This is all part of CUPRA’s and Sennheiser's commitment to delivering a premium audio experience that is truly personalised,” says Larcher. “Together, we are setting a new standard for the automotive industry, providing an immersive and unique music experience."

“We are thrilled to have Sennheiser on board, with their expertise in creating innovative audio solutions that have shaped the sound of modern entertainment and earned the company a distinguished reputation as the product of choice for music icons worldwide,” concludes Dr. Werner Tietz, Executive Vice-President for R&D at CUPRA. “Our vision in 2019 was to reinvent electrification. We wanted to show the world that electric cars could be fun and sexy, with a great design, while providing unique sportiness. It was a dream back then, but with the CUPRA Tavascan, that dream is now a reality. Not only does our Tavascan look great, but it also sounds amazing, thanks to Sennheiser’s exceptional audio expertise.”

Designed and developed in Barcelona, the CUPRA Tavascan will be produced at the Volkswagen Group’s Anhui factory in China, a state-of-the-art innovation hub for e-mobility.

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